New Options Available for Geotechnology Product Management

Longmont, Colo., 23 March 2006 -- Firms in need of assistance in managing geotechnology products can now obtain new services from marketing firm Cary and Associates. The Product Management Lifecycle Process serves as the foundation for identifying and building profitable customer-focused products. Templates are available to guide the product management process and ensure all key business and technical issues are addressed, of value for both young firms and well-established firms. Product Management Seminars and Workshops are available. In addition, on-site Product Management Team-Building is available to any firm that wants to customize the discipline of product lifecycle management to its organization and coach its team on the process.

Cary and Associates is able to offer these new services through its alliance with product management consultant Ron Elsis. Company president Tina Cary said, "Ron's extensive product management experience at such firms as Xerox, GeoSystems (which we now know as MapQuest), Space Imaging, Motorola and DigitalGlobe means that he will be able to help our full spectrum of clients improve the success of their products. His focus and ability to effectively communicate the product management discipline will provide clear product direction and strategy for our customers."

The Product Management Lifecycle Process benefits companies adhering to it by assuring their products deliver value that customers want to buy. The on-site Product Management Team-Building service benefits a company by giving its existing staff the tools and training to become a highly effective self-directed product management team. For more details on these new offerings see www.caryandassociates.com.

About Cary and Associates

Cary and Associates, a marketing firm serving the geotechnology industry, offers a full spectrum of market research, planning, implementation and product management services. Now in its eighth year in business, the firm has carved a niche as a specialist in helping companies around the world market geotechnology products and services.

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