Our first priority is to understand your present situation, your priorities
and the project requirements (timeline, scope and budget). For example, is it more
important to have detailed information from a smaller number of respondents, or
short answers from more people? Is it more important to have answers to several
questions in three months, or to a few questions in one month?
Based on the preliminary consultation, we write out our understanding of the
project goals, context and requirements for your review. Once we understand
the situation, we proceed to the next step.
Based on that understanding, and in light of our decades of experience in the
marketing and technical aspects of the geotechnologies, we identify a methodology
appropriate to the project requirements.
If appropriate, we then submit a written proposal, which typically includes the
following sections:
- our understanding of the situation and the task
- the approach we recommend
- support we need from you
- deliverables, schedule, and fees.
Services offered by Cary and Associates include help with the preparation, review and updating of all kinds of plans: marketing plans, business plans, product plans and marketing communications plans. We provide product management services. Cary and Associates conducts various kinds of market research, including surveys. We provide services to help you implement your marketing communications.
Our standard procedure for kicking off a project starts with a free consultation to gain an overview of your requirements. If you have a special marketing project, call Cary and Associates at 303.774.8415 today for this free consultation.
Plans & Planning
We review and comment on or revise existing plans and develop new ones. We participate in or manage implementation of any of the following plans.
- Business plans for a full range of purposes and audiences
Our business plans have resulted in strategic alliances and investments.
- Marketing plans to articulate strategies for long-term success
Our marketing plans have identified which target markets have the most potential and helped management teams focus on the implementation requirements to address those markets.
- Marketing communications plans with a full ensemble of tactical actions, schedule, and method for evaluation
Our marketing communications plans have delivered a more-coherent message on a smaller budget.
- Product plans, including market potential and revenue projections, and recommendations on product positioning, placement, packaging, and promotion
Our product plans have reached new markets, expanded market share, and increased purchases by existing customers.
Product Management
- We follow the discipline of the Product Management Lifecycle Process to guide the product management process and ensure all key business and technical issues are addressed.
- We provide training in Product Management, a one-day seminar and a one-week on-site workshop.
- Custom product management team-building is also available. Such efforts are typically one to three months in duration.
- Cary and Associates develops product strategy, documents the business case and facilitates development of product requirements.
Market Research
- Cary and Associates conducts customer surveys.
- We analyze competitors, identifying strengths and weaknesses, opportunities and threats (SWOT).
- Cary and Associates identifies qualified prospects.
- Cary and Associates also identifies and evaluates potential strategic partners.
- We research and document trends and developments that will affect your business–social, legislative, demographic, technological, political, geographic and economic
- Develop sales tools with the right degree of technical content for the target market
- Implement marketing communications
- basic collateral: brochure, product sheets, stationery
- advertising, newsletter, web site, trade shows, direct mail, etc.
- Public relations
- Audit company market situation
- Perform marketing due diligence
Cary and Associates offers copy editing and technical editing. We have edited Requests for Proposals, proposals, and chapters in technical manuals. Whether the need is for "light" editing, for example standardizing the format, correcting spelling and punctuation, and generally making the article more readable, or "heavy" editing such as may be required by someone whose native language is not English, we provide appropriate services. We have worked with native speakers of Chinese, Dutch, English, French, Italian, Japanese, Norwegian, Portuguese and Russian.
