Marketing Fables
AIDA: princess of marketing? Marketing communications that get Attention and Interest, create Desire and prompt Action deliver a return on the investment
Babe – managing customer relationships will yield results as astonishing as a pig herding sheep
Of Birds and Mice – when introducing new technology, second place may be more rewarding than first
Cheshire Cat Is Right – knowing the destination must precede choosing the path to get there
The Chicken or the Duck? – an adequate product with persistent marketing can outsell a superior product
Emerson Was Wrong – the world does not beat a path to the door of the person who invents a better mousetrap
Fishing & Catching Fish – only those who go fishing catch fish; companies that do marketing get sales
Ike Was Half Right: planning is indispensable
Marcom Music – marketing elements working together in harmony are memorable and effective
Pawns and Queens – to be a marketing grandmaster and capture market share, use a wide range of marketing tools
Ready for the Roof? – building a business, like building a house, begins with the plans
Short Runs and Long Runs – how a business cares for its customers in the short run determines how long a run it has
The Tortoise and the Hare – marketing that never stops beats intermittent activity
A Wink in the Dark – product information must be seen to get a response
The Cheshire Cat Is Right
"Cheshire Puss," she [Alice] began... "would you please tell me which way I ought to go from here?" "That depends on where you want to get to" said the cat.
Lewis Carroll
Have you reviewed your marketing plan lately? Is it guiding the daily activities of all members of your organization? If everyone understands both where you are going and how you are going to get there, you will reach your business goals much faster than if some people have to guess where they should be headed or feel free to choose any path to get there.
Cary and Associates provides marketing services to the geotechnology industry, to help you decide "where you want to get to," and "how to go from here." We will work with you to revise and update your business plan or marketing plan and communicate appropriately with your employees, vendors, and customers.
![[Cary and Associates, helping you market geotechnology, including GIS, photogrammetry, surveying, remote sensing, GPS]](../../img/carylogo.gif)
