Marketing Fables
AIDA: princess of marketing? Marketing communications that get Attention and Interest, create Desire and prompt Action deliver a return on the investment
Babe – managing customer relationships will yield results as astonishing as a pig herding sheep
Of Birds and Mice – when introducing new technology, second place may be more rewarding than first
Cheshire Cat Is Right – knowing the destination must precede choosing the path to get there
The Chicken or the Duck? – an adequate product with persistent marketing can outsell a superior product
Emerson Was Wrong – the world does not beat a path to the door of the person who invents a better mousetrap
Fishing & Catching Fish – only those who go fishing catch fish; companies that do marketing get sales
Ike Was Half Right: planning is indispensable
Marcom Music – marketing elements working together in harmony are memorable and effective
Pawns and Queens – to be a marketing grandmaster and capture market share, use a wide range of marketing tools
Ready for the Roof? – building a business, like building a house, begins with the plans
Short Runs and Long Runs – how a business cares for its customers in the short run determines how long a run it has
The Tortoise and the Hare – marketing that never stops beats intermittent activity
A Wink in the Dark – product information must be seen to get a response
The Tortoise and the Hare
Are you familiar with the fable of the tortoise and the hare? They start a race, and the hare is so sure he will win, he stops for a nap or two. The tortoise just keeps moving slowly along, never stopping, and crosses the finish line first. We have seen companies in the marketplace act like the hare, so confident of their market position and the allure of their product that they nap when they should be marketing. Companies that market consistently win the customers. And just as the bigger step of the hare did not determine the outcome of the race, neither does a bigger advertising budget guarantee more revenue. Marketing that never stops gets a company into the winner’s circle.
Cary and Associates can help your company implement a winning marketing plan. Call 303.774.8415 for a free initial consultation. We provide marketing consulting and services to companies small and large, local and international.
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