Marketing Fables
AIDA: princess of marketing? Marketing communications that get Attention and Interest, create Desire and prompt Action deliver a return on the investment
Babe – managing customer relationships will yield results as astonishing as a pig herding sheep
Of Birds and Mice – when introducing new technology, second place may be more rewarding than first
Cheshire Cat Is Right – knowing the destination must precede choosing the path to get there
The Chicken or the Duck? – an adequate product with persistent marketing can outsell a superior product
Emerson Was Wrong – the world does not beat a path to the door of the person who invents a better mousetrap
Fishing & Catching Fish – only those who go fishing catch fish; companies that do marketing get sales
Ike Was Half Right: planning is indispensable
Marcom Music – marketing elements working together in harmony are memorable and effective
Pawns and Queens – to be a marketing grandmaster and capture market share, use a wide range of marketing tools
Ready for the Roof? – building a business, like building a house, begins with the plans
Short Runs and Long Runs – how a business cares for its customers in the short run determines how long a run it has
The Tortoise and the Hare – marketing that never stops beats intermittent activity
A Wink in the Dark – product information must be seen to get a response
A Wink in the Dark
If someone winks in the dark, will the person they wink at be likely to react? Of course not; they never saw the message. In business, if you want to sell a product, you must provide information about the product where potential customers can see it. An excellent product without any marketing is like a wink in the dark. The company offering the product and the person doing the winking both feel pretty good, and know they have done their part, but nothing happens.
For help marketing your product, so prospects see the light and become customers, call Cary and Associates today, 303.774.8415. The initial consultation is free. We provide marketing consulting and services to companies small and large, local and international.
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