Marketing Fables

 

 

Marketing Fables

AIDA: princess of marketing? Marketing communications that get Attention and Interest, create Desire and prompt Action deliver a return on the investment

Babe – managing customer relationships will yield results as astonishing as a pig herding sheep

Of Birds and Mice – when introducing new technology, second place may be more rewarding than first

Cheshire Cat Is Right – knowing the destination must precede choosing the path to get there

The Chicken or the Duck? – an adequate product with persistent marketing can outsell a superior product

Emerson Was Wrong – the world does not beat a path to the door of the person who invents a better mousetrap

Fishing & Catching Fish – only those who go fishing catch fish; companies that do marketing get sales

Ike Was Half Right: planning is indispensable

Marcom Music – marketing elements working together in harmony are memorable and effective

Pawns and Queens – to be a marketing grandmaster and capture market share, use a wide range of marketing tools

Ready for the Roof? – building a business, like building a house, begins with the plans

Short Runs and Long Runs – how a business cares for its customers in the short run determines how long a run it has

The Tortoise and the Hare – marketing that never stops beats intermittent activity

A Wink in the Dark – product information must be seen to get a response

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