Marketing Fables
AIDA: princess of marketing? Marketing communications that get Attention and Interest, create Desire and prompt Action deliver a return on the investment
Babe – managing customer relationships will yield results as astonishing as a pig herding sheep
Of Birds and Mice – when introducing new technology, second place may be more rewarding than first
Cheshire Cat Is Right – knowing the destination must precede choosing the path to get there
The Chicken or the Duck? – an adequate product with persistent marketing can outsell a superior product
Emerson Was Wrong – the world does not beat a path to the door of the person who invents a better mousetrap
Fishing & Catching Fish – only those who go fishing catch fish; companies that do marketing get sales
Ike Was Half Right: planning is indispensable
Marcom Music – marketing elements working together in harmony are memorable and effective
Pawns and Queens – to be a marketing grandmaster and capture market share, use a wide range of marketing tools
Ready for the Roof? – building a business, like building a house, begins with the plans
Short Runs and Long Runs – how a business cares for its customers in the short run determines how long a run it has
The Tortoise and the Hare – marketing that never stops beats intermittent activity
A Wink in the Dark – product information must be seen to get a response
The Chicken or the Duck?
Every time a hen lays an egg, she announces it to the world with a spell of cackling. When a duck lays an egg, the egg is tasty and nutritious, and bigger than a chicken egg. No cackling announces this better product. Many more chicken eggs are bought and sold than duck eggs. Does your company announce its products? Insistently? Repeatedly? Or, like the duck, does your company expect the superior nature of your offering to sell itself?
Cary and Associates provides marketing services ranging from planning the work through working the plan, to announce your company's products and services. Contact Cary and Associates today for help developing your marketing communications.
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