Marketing Fables
AIDA: princess of marketing? Marketing communications that get Attention and Interest, create Desire and prompt Action deliver a return on the investment
Babe – managing customer relationships will yield results as astonishing as a pig herding sheep
Of Birds and Mice – when introducing new technology, second place may be more rewarding than first
Cheshire Cat Is Right – knowing the destination must precede choosing the path to get there
The Chicken or the Duck? – an adequate product with persistent marketing can outsell a superior product
Emerson Was Wrong – the world does not beat a path to the door of the person who invents a better mousetrap
Fishing & Catching Fish – only those who go fishing catch fish; companies that do marketing get sales
Ike Was Half Right: planning is indispensable
Marcom Music – marketing elements working together in harmony are memorable and effective
Pawns and Queens – to be a marketing grandmaster and capture market share, use a wide range of marketing tools
Ready for the Roof? – building a business, like building a house, begins with the plans
Short Runs and Long Runs – how a business cares for its customers in the short run determines how long a run it has
The Tortoise and the Hare – marketing that never stops beats intermittent activity
A Wink in the Dark – product information must be seen to get a response
Ready for the Roof?
Building a business has many similarities to building a house. The architectural plans and the business plan communicate the structure and how the load-bearing members stand in relation to each other. The foundation of the house and the marketing plan create a stable base for the structure. The walls of the house, like the marketing communications plan for your company, define what the public sees. And just as a house is not a house without a roof, so also a business is not a business without customers. Houses and businesses that endure begin with ideas that are defined and refined in the planning process; then they are constructed from the ground up with quality components.
Contact Cary and Associates today for help in building your business. We provide marketing consulting and services to companies large and small. We can help you refine your business plan, update your marketing plan, or develop your marketing communications plan so that you have a sound business.
![[Cary and Associates, helping you market geotechnology, including GIS, photogrammetry, surveying, remote sensing, GPS]](../../img/carylogo.gif)
